The jersey seller claims that sales have increased by over 60%.

Just after the final whistle of the World Cup first semi-final, orders started coming in based on the score. Spain's 2-0 victory over France quickly reflected in the sales of surrounding products. A seller told reporters, "Spain has always been selling the best, and after the match, we have received many new orders. France has seen some decline, but not by much, as popular teams are more resilient to drops." As this World Cup is drawing to a close, many sellers interviewed have expressed that sales have surpassed the previous tournament, with platform development, seller participation, and market demand all contributing to the hot cross-border trade of the World Cup. Wang Xu has been involved in the production of soccer jerseys for 10 years. Compared to the previous Qatar World Cup, Wang Xu's sales have increased by over 60% this World Cup, with online retail sales increasing by as much as 100%.