American media predicts China's next soft power export product.

According to a report on the Bloomberg news website on July 7, traditional export powerhouses in Asia, Japan and South Korea, have opened up a new model: after establishing their industrial strength, they began exporting soft power, including music, movies, TV series, and the aesthetics and tools needed to achieve this style. Currently, China is replicating this model. The overseas sales of Chinese cosmetics and skincare products are roughly half of South Korea's, but the gap is narrowing. The largest market for Korean beauty products is the United States, while the Western market is not likely to become the main growth engine for Chinese beauty products. Southeast Asia is seen as a key stop for the success of Chinese beauty products. In competition with Japan and South Korea, Chinese beauty products have an advantage in terms of lower prices, rapid product iterations, and a wider range of skin tone options. This strategy has already shown some success for the Shanghai-based Jujia Group, established 10 years ago and known for brands like "Fermented Color" and "Judo".