Several internet anchors are being investigated for evading taxes.

On July 10, it was reported by the State Administration of Taxation that tax authorities in Shandong, Zhejiang, Sichuan, and other regions exposed 7 cases of tax evasion involving popular online stores. The subjects involved in the cases include internet celebrities with over 6 million followers and popular online stores with annual sales of over a billion yuan. One common point in the 4 tax evasion cases involving internet celebrities is "high traffic, low declaration" - the celebrities have high viewership and sales traffic, often receiving tips from fans, but their tax declarations and payments are very low. For example, internet celebrity Xu Jingwan, who live streams and promotes products on multiple platforms, has a total of over 6 million followers. She not only paid very little in personal income tax, but the two online stores she is responsible for have reported zero tax payments since they were established. Another example is internet celebrity Wang Yifang, who has high online traffic and nearly a million fans, but only declared and paid over 2000 yuan in personal income tax over four years. After thorough investigation, tax authorities made the decision to recover the unpaid taxes, impose fines, and charge overdue fees on the aforementioned celebrities. The total amount exceeded 13.3 million yuan, which has been fully recovered. In another 3 cases of tax evasion involving online stores, one store even evaded taxes by "escaping" through deregistration. In Shandong, it was discovered by tax authorities that from 2023 to 2024, the actual controller of the Nai Pao Business and Trade Department in Liaocheng Industrial Development Zone established Nai Pao Business and Trade to sell goods on online platforms, concealing business income of 207 million yuan through various means, and then evaded tax obligations by deregistering, resulting in underpayment of personal income tax and value-added tax totaling 5.4472 million yuan. Officials from the State Administration of Taxation emphasized that evading taxes through methods such as hiding income in private accounts, changing the nature of income, "escaping" through deregistration, and making false declarations is illegal. Platform companies should truthfully submit tax information of operators and practitioners on the platform according to laws and regulations, while operators and practitioners on the platform should enhance their awareness of the rule of law, operate in compliance, and pay taxes honestly.