Two departments: Promote diversified operations of movie theaters, encourage the integration of various formats, and strengthen brand management.

According to the Financial and Economic APP, on July 3, the State Film Administration and the State Administration for Market Regulation jointly issued the "Notice on Promoting the Diversified Operation of Cinemas and the Prosperous Development of Cinema Culture". The "Notice" focuses on the prosperous development of cinema culture, promoting innovation in cinema business formats, models, and services, and puts forward ten measures in three aspects. In terms of integrating diverse business formats, cinemas are encouraged to innovate special food and beverage products, expand cultural and creative retail formats, integrate leisure and entertainment formats, and create super cultural venues. In terms of strengthening brand management, cinemas are encouraged to clarify brand positioning, tap into cultural assets, cultivate customer groups, and encourage film industry associations to carry out star ratings.