"Wild big Vs" exit, budget restructuring, self-built ecosystem... Under the new regulations, fund marketing rewrites the "game rules".

According to the observation of reporters, currently, many large and medium-sized fund companies have stopped cooperating with unlicensed financial influencers. During the transitional period before the implementation of the "Regulations" on September 30th, the industry is extremely cautious in grasping the boundaries of "can do" and "cannot do". Several fund companies have informed reporters that purely macroeconomic analysis, industry basic knowledge dissemination and other generalized investment education content can still be produced, but any behavior involving exposure of specific fund codes, endorsement of product performance, or guiding account opening and purchase is absolutely prohibited. Compliance review has been placed at the forefront of content planning. "Before, it was about who could advertise aggressively, now it's about whose compliance is strict." A public offering professional in Shanghai sighed. According to industry sources, in addition to the majority of fund companies that have pressed the "pause button," a few companies are still advertising with financial influencers for three main reasons: one is that they have already signed annual contracts, the fees have been paid, and they need to exhaust the remaining resources; second is that fund companies are evaluating the new regulations that will take effect after September 30th, so they are taking advantage of the time to do it; third is to cooperate with financial influencers in the name of pure branding and pure investment education. The reporter's investigation found that there is indeed a group of self-media seeking a "safe haven" for compliance in the market. Rough estimates show that among the top financial influencers with a certain number of followers, two to three tenths are attempting or have already completed this kind of identity transformation, but the compliance of this model is greatly reduced as regulatory measures tighten.