Meta CEO Mark Zuckerberg urges Meta to explore partnerships with Polymarket and Kalshi.

Three informed employees revealed that Meta CEO Mark Zuckerberg is urging executives under his command to negotiate partnerships with popular prediction trading platforms Polymarket and Kalshi. Currently, Meta is developing a similar application. The application created by Meta is called Arena, where users can bet on various events. As the prediction trading track continues to expand, Meta hopes to get a piece of the pie. Internal executives of the company stated that Arena has a fundamental difference from Polymarket and Kalshi, which support cash betting: the application will use virtual points similar to online game points, rather than real currency. Three employees who declined to be named said that Zuckerberg has identified Arena as a core priority project, with a more far-reaching layout plan than previously known to the outside world. He has instructed company executives to actively connect with Polymarket and Kalshi, but there is currently no conclusion on how they will specifically collaborate. The employees also added that the target user group for Arena is the 18 to 34 age group, and Meta plans to have at least 100 million monthly active prediction users for this application. The platform's main scenario is for users to guess events related to sports, entertainment, politics, and finance with their friends and family. Internal executives define it as a "universal" product. Ime Archibong, the Meta product vice president in charge of the Arena project, introduced the product in an internal announcement last month, with media obtaining related content. He wrote, "We believe that prediction trading is a highly promising new content track. As long as we build the appropriate platform, users will engage in social discussion to showcase their accurate prediction abilities to their friends, which is the core value of this product."