Lates News

In a report, Wade Bush pointed out that, given Apple's focus on selling products to high-income groups, the impact of its price increase measures on the business should not be too significant. In response to the rising costs of memory and storage chips, Apple has raised prices for Mac and iPad by 15% to 25%. Analysts said: "The current rise in memory prices has forced Apple to raise prices; but given the company's increasing focus on high-end consumers, we believe it has the ability to raise prices without sacrificing hardware performance or risking customer loss." They also added that Apple's cooperation with Intel should help diversify the supply chain and to some extent alleviate pressure on memory and storage.