Guangdong: Developing and empowering local catering enterprises.
The People's Government of Guangdong Province has issued a notice on the implementation plan for promoting the capacity expansion and quality improvement of the service industry in Guangdong Province. It mentions the development and expansion of local catering enterprises, promoting the branding and chain development of the catering industry, nurturing famous Cantonese cuisine, Teochew cuisine, Hakka cuisine, and other Guangdong cuisine restaurants and characteristic food streets. It supports catering enterprises in applying for the status of time-honored brands and high-level restaurants, encourages cities to build Guangzhou morning tea, Shantou beef hotpot, Qingyuan chicken, and other city catering IP based on characteristic food, and enhances the brand of "World Food Capital" in Shunde and Chaozhou. It attracts well-known catering brand enterprises and chain enterprises from all over the country and the world, actively introduces Michelin-starred and black pearl restaurants, encourages cities with conditions to build global food aggregation areas, gathering local specialties and Chinese and foreign dishes. It supports the development of group and chain catering enterprises for group meals, fast food, and tea drinks, promotes the group and chain supply of ingredients, and supports the provision of meal services for trains, airplanes, ships, etc. It encourages the digital transformation and improvement of the catering industry, enhances in-store dining and accommodation dining experiences, promotes real-time catering delivery, and builds a healthy and safe catering management system. It promotes deep integration of catering with exhibitions, scenic spots, events, and film and television, creates diversified catering consumption scenes such as children's restaurants, night banquets, intangible cultural heritage food, etc. It strengthens cooperation with lifestyle service platforms and new media, enriches the Guangdong food map and late-night food map, creates flavor-seeking food routes, and continuously expands the popularity of Guangdong cuisine.
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