The number of live streaming merchants on JD Digital Man has increased by 5 times, with AI becoming the core growth engine during the 618 shopping festival.

In 2026, JD 618 will be the first 618 event to fully integrate AI across all scenarios and industries. AI technology will be fully integrated into live broadcasting operations, smart hardware, user services, and all major core links, achieving large-scale rollout and explosive growth. The number of digital live broadcasting merchants will increase fivefold, the number of JoyInside connected devices will increase threefold month-on-month by 11.11%, personalized services for JoyAI APP users will surpass 3 million, and the number of intelligent interactions on JoyMarketing will exceed 800 million times.