Counterpoint Research: Global smartphone sales in the 20th week of 2026 decreased by 8% year-on-year, showing a trend of brand differentiation.

According to the Counterpoint Research Weekly Smartphone Sales Tracking Report in week 20 of 2026, global smartphone sales showed a brand differentiation trend: Apple's sales increased by 10% year-on-year, Samsung remained flat year-on-year, and despite relatively weak performance in overseas markets, Huawei still achieved a year-on-year growth of 23%. At the same time, OPPO and vivo were more significantly affected by fluctuations in component supply and rising costs, limiting the flexibility of pricing and promotion strategies, leading to a relatively low sales performance in this period.