Cook: Due to the shortage of storage chips, Apple will raise product prices.

Apple CEO Tim Cook revealed that due to the skyrocketing costs of memory and storage chips, Apple plans to raise the prices of its products to offset cost pressures. "Unfortunately, price increases are unavoidable," he said. "We have been trying our best to absorb the huge costs that have been passed on to us and to prevent consumers from bearing the pressure of price increases, but the current situation is becoming unsustainable." Cook did not reveal the specific timing, extent of the price increase, or which product categories will be affected. Apple's next major product launch event is expected to be in September, when the iPhone 18 series will be released, including a new foldable iPhone.