Market Supervision Administration: Innovate intelligent supervision model and strictly investigate online false stores.

On the morning of June 16th, the State Administration for Market Regulation held a routine press conference for the second quarter of 2026, targeting prominent issues for rectification. Administrative penalties were imposed according to the law on seven e-commerce platforms, including Pinduoduo, for the "ghost delivery" series of cases to address public concerns. Innovative and intelligent regulatory models are being implemented. In response to the unauthorized fake store problems, an electronic license verification pilot was launched in Shanghai in May to crack down on online fake stores. Special efforts are being made to crack down on false advertising of food products online to expose false advertising without hiding. A sound long-term regulatory mechanism is being established. Two new regulations have been successively implemented - one is the "Regulations on the Implementation of Food Safety Subject Responsibility Supervision and Management by Online Food Sales Operators," and the other is the "Regulations on the Implementation of Food Safety Subject Responsibility Supervision and Management by Online Catering Service Operators," to fully safeguard the "safety on the tip of people's tongues."