Wangfujing: Specifically planned and deployed special marketing strategies in response to the World Cup consumption frenzy.

On June 15th, Wangfujing announced on the interactive platform that the company has planned and deployed special marketing solutions in response to the consumer excitement surrounding the World Cup, launching a series of special activities from the end of May to July. As one of the distributors of the FIFA international football authorization program, the company will set up offline retail flash stores for the 2026 World Cup. At the same time, there will be sports-themed markets and other offline experiential activities, as well as national member prize draws and other benefits activities conducted by the group, driving customer traffic across retail, catering, and leisure industries.