Shenzhen Market Supervision Administration held a "6.18" centralized promotion network trading compliance administrative guidance meeting.

On June 11th, the Shenzhen Market Supervision Administration organized a city-wide administrative guidance meeting on compliance in centralized promotion of online transactions for the upcoming "6.18" shopping festival. Representatives from more than 60 platform companies, e-commerce enterprises, and industry associations, including WeChat Stores, Meituan, JD.com, Pinduoduo, Taotian, and Douyin, totaling 103 people, attended the meeting. At the meeting, the city's market supervision bureau conducted compliance administrative guidance in five key areas: transparent disclosure, fair competition, subsidy promotion, advertising marketing, and food safety. The purpose of this compliance administrative guidance meeting is to benchmark the requirements of the General Administration, strengthen the responsibility of operators, enhance rational promotion and compliance awareness during the "6.18" shopping festival, and create a healthy, orderly, and fair online consumption environment.