Hengdian Studios' stock once again hits limit down, company responds exclusively: film business is shrinking, only one film scheduled for summer box office season so far

On June 12th, the stock price of Hengdian Film and Television once again hit the limit down, marking the second consecutive trading day of limit down. Data shows that as of the close on June 12th, the company's stock price was 18.82 yuan per share. It is reported that there is a lack of blockbuster films related to Hengdian Film and Television in the summer box office, causing the market to be cautious about box office expectations, and institutions have lowered their expectations for cinema chain profitability recovery. In response to this, Hengdian Film and Television exclusively told a reporter from China Securities Journal that compared to previous years, the number of films the company invested in for the first half of this year is relatively few. Currently, only one summer film in which the company invested, "Fire Eye", has been scheduled, while others are still undecided. Whether or not they will be scheduled in the future will depend on market conditions and the arrangements of the distribution company. Some films may be scheduled months in advance, while others may be scheduled and promoted hastily, both possibilities are there.