Tongcheng Travel released the "2026 Summer Intangible Cultural Heritage Destination Guide", with the search popularity for intangible cultural heritage experiences increasing by 71% compared to the previous period.

June 13th is "Cultural and Natural Heritage Day". On June 12th, Tongcheng Travel released the "2026 Summer Intangible Cultural Heritage Destination Guide", with the following destinations making the list: Jingdezhen, Quanzhou, Suzhou, Xi'an, Dali, Chaozhou, Qiandongnan, Chengdu, Huangshan, Pingyao. Tongcheng Travel data shows that as of June 12th, the platform's search popularity for keywords related to "intangible cultural heritage experience" increased by 71% compared to the previous month, and the booking popularity for intangible cultural heritage themed products increased by 23% compared to the previous month. In particular, products offering in-depth experiences such as "intangible cultural heritage batik" and "intangible cultural heritage drama" have shown significant growth, indicating a shift from passive observation to active participation in intangible cultural heritage experiences.