McDonald's releases new global growth strategy to address market competition and slowing consumer demand.

McDonald's Corporation officially launched its latest global growth strategy called "McDonald's > NEXT" at the biennial global franchisee conference. This strategy aims to strengthen McDonald's market position globally by focusing on menu innovation and quality improvement, deepening the "consumer co-creation" model, implementing new restaurant designs, and reshaping customer service and technological capabilities. These initiatives are intended to help McDonald's navigate challenges such as high energy prices and emerging competitors, which are putting pressure on consumer spending.