On the shopping app Xiaohongshu, the monthly active users have exceeded 400 million.

According to the "Video Creator Trend Observation Report" released by Xiaohongshu, the long-video ecosystem on the platform has reached a large scale, with a monthly release volume exceeding tens of millions, and the consumption time of long videos on the platform in April this year increased by 43% year-on-year. As of now, Xiaohongshu has surpassed 400 million monthly active users, with a daily search volume of up to 800 million.