Organization: The Latin American smartphone market grew by 3% year-on-year in the first quarter to 34.8 million units.

On May 22, the latest data from Omdia shows that in the first quarter of 2026, the smartphone market in Latin America grew by 3% year-on-year, reaching 34.8 million units. This performance is a result of "continuing growth" following record shipments in the fourth quarter of 2025 and for the full year. In this market, Samsung leads with 12.9 million units shipped and a 37% market share, an increase of 9% year-on-year; Xiaomi ranks second, achieving growth for the sixth consecutive quarter with 6 million units shipped and a 17% market share; Motorola ranks third with 4.9 million units shipped, a decrease of 5% year-on-year, and a 14% market share; Honor ranks fourth with 3.4 million units shipped, an increase of 30% year-on-year, and a 10% market share; Apple ranks fifth with a 31% year-on-year increase.