Shanghai: Encouraging the expansion of sports events to unleash the driving force of sports consumption.

Notice issued by the Shanghai Sports Bureau on the Implementation Rules of Encouraging Further Expansion of the Spillover Effects of Sports Events. Support the introduction of well-known brand sports events, create independent IP, encourage the expansion of sports events, deeply cooperate with local market entities to explore the potential of sports economy, increase international publicity efforts, attract international tourists, create a year-round sports atmosphere, link culture, commerce, tourism, and sports, and unleash the consumption-driving effect of sports. For sports events and sports-themed activities held in Shanghai with high participation and strong radiating benefits, incentives will be provided based on the benefits such as driving consumption, attracting audiences, and event brands, with a maximum total incentive amount for a single event not exceeding 3 million yuan.