Xiaomi 618 officially starts: Flagship models have discounts of up to 1500 yuan, Lu Weibing says that with the increase in memory price, 618 has become the best shopping window of the year.

Xiaomi officially kicks off the 2026 618 sales event. This year's event is themed "One Step to Technology Ecosystem" and offers multiple discounts: up to 4500 yuan off on top tech products, up to 1500 yuan off on popular smartphones, over a hundred home appliances participating in discounts, with a maximum discount of 4500 yuan. Users who have completed student verification can also enjoy exclusive benefits, with an additional 200 yuan off. Recently, Xiaomi Group's partner and President Lu Weibing stated on Weibo that due to the sharp increase in demand for high-performance computing and data centers, the cost of memory has increased far beyond expectations, with a significant and extended impact. The price increase of memory is expected to continue until at least the end of next year. In this context, 618 has become the best purchasing window of the year.