How much is the Tairanis 1879 yuan children's shoes really worth? Shoe manufacturing factory: we only make a few bucks for each pair of shoes.

The reporter delved into its supply chain and, after an exclusive dialogue with the manager of the factory that has cooperated with Telanis for many years, an industry veteran factory owner, and a merchandise strategic expert, it was discovered that a pair of children's shoes that cost only a few hundred yuan to manufacture, had a retail price of nearly 2000 yuan after brand operation, and the profit margin behind it cannot be simply summarized as "huge profits". The factory can only earn a few yuan to a dozen yuan per pair of shoes, while it is not uncommon for brand to mark up prices two to three times in the industry. The real question worth paying attention to is where Telanis is putting the money it earns. Is it for brand marketing or is it being invested in the product itself? In response to these questions, the reporter attempted to interview the founder of Telanis, Ding Fei, multiple times, but as of the time of publication, there has been no response.