Sensor Tower: Generative AI has entered an exponential growth channel, with revenue over the past year increasing by 232% to reach 6.1 billion US dollars.

According to the Zhitong Finance and Economics APP, Sensor Tower stated that from 2025Q2 to 2026Q1, the generative AI track achieved a year-on-year growth rate of 232% and a revenue increase of over 4.4 billion US dollars, becoming the absolute growth engine in the non-gaming application market, with growth rate and scale far exceeding all other tracks. At the same time, as generative AI penetrates into various segmented fields, revenue in tracks such as practical tools, multimedia and design software, business and productivity software also shows strong growth momentum, driving the continuous high-speed growth of in-app purchases in non-gaming applications worldwide.