Maotai tourism retail channels will launch low-alcohol Maotai liquor.

On May 13th, according to the official WeChat account of Maotai International, the 2026 TFWA Asia Pacific Duty Free Exhibition opened at the Sands Expo and Convention Center in Marina Bay, Singapore. During the opening ceremony, Maotai Liquor Import and Export Co., Ltd. Deputy General Manager Fei Lin emphasized that the tourism retail channel has been upgraded to Maotai's "international strategic hub." He revealed that Maotai is planning to launch exclusive products for tourism retail, including a low-proof Maotai liquor. This product is more in line with the context of international strong liquor consumption, featuring an elegant and palatable taste to serve as a bridge for communication with global consumers.