Standardize short video content tagging, answer questions from reporters

Question: What is the overall arrangement for standardizing the labeling of short video content work? Starting from January this year, we have guided 12 platforms including Douyin, Kuaishou, Tencent, Xiaohongshu, Bilibili, Weibo, Taobao, JD, Pinduoduo, Alipay, Meituan, and Baidu to conduct pilot programs for optimizing the functions and evaluating the effects of short video content labeling. At the same time, provincial-level Internet information departments have provided guidance to other local websites to prepare for the work. Recently, the 12 platforms took the lead and the entire industry unified its efforts to start standardizing the labeling of short video content. By the end of May, they will gradually complete the refinement of content labeling tags and the optimization of content labeling functions. At the same time, various website platforms will carry out rectification of videos that should be labeled but were not, while controlling the increase in content and cleaning up existing content. Considering the large amount of both new and existing short videos, the cleanup and rectification work will continue to make progress, striving to achieve significant results by the end of the year.