The Cyberspace Administration of China has fully deployed and promoted the standardization of short video content labeling work.

In response to the prominent issues of unclear sources, difficulty in distinguishing between true and false, and confusing audiovisual content in some short videos, the Cyberspace Administration of China has deployed comprehensive efforts this year to promote the standardization of short video content labeling. Since January, guidance has been provided to websites and platforms to clean up over 520,000 illegally staged short videos, punish more than 68,000 violative accounts, release 54 governance announcements, and focus on exposing typical cases. In March, 12 platforms including Douyin, Kuaishou, Tencent, Xiaohongshu, Bilibili, Weibo, Taobao, JD, Pinduoduo, Alipay, Meituan, and Baidu were guided to improve content labeling tags, optimize and test the content labeling function. Recently, the Cyberspace Administration of China summarized the experiences of the 12 platforms and guided all local websites and platforms to comprehensively implement three initiatives: firstly, standardize the labeling tags for short video content, requiring platforms to provide users with six "mandatory tags" and optional additional tags based on their actual needs. The "mandatory tags" include "contains fictitious fictional content," "contains AI-generated content," "contains marketing information," "content is republished," "content is personal opinion," and "no need for labeling." Real-life recording type short videos can choose the "no need for labeling" tag, which will not be displayed on the short video page. Secondly, make content labeling a mandatory step in the process of publishing short videos, where publishers must select one of the "mandatory tags" before they can release the video. Thirdly, strengthen the review of newly labeled short videos, conduct phased retrospective checks on existing short videos, rectify or correct non-standard labels, educate and caution relevant publishers, and promote the full compliance of short video content labeling. Standardizing short video content labeling is an important measure to safeguard the ecology of short video content and protect the legitimate rights and interests of netizens, and is also a long-term effort. In the next step, the Cyberspace Administration of China will increase guidance, supervision, and inspection efforts on websites and platforms, and will legally penalize and publicly expose accounts and website platforms that fail to comply with the requirements for labeling and carrying out their responsibilities effectively. It is hoped that all websites, platforms, short video publishers, and users will voluntarily comply with the labeling standards to jointly create a healthy, orderly, and trustworthy short video environment.