Standard short video content labeling Q&A for journalists

date
12/05/2026
Question: What are the specific requirements for standardizing the labeling of short video content this time? There are mainly three aspects: first, standardizing the types of labels. It is clear that website platforms must set 6 "mandatory tags" closely related to the authenticity of short video content. Based on this, website platforms can add "optional tags" to guide or prompt users to watch. Second, optimize the publishing process. Making content labeling a mandatory step in short video publishing, publishers must choose one from the "mandatory tags" in order to publish short videos. Third, strengthen labeling review. Guide website platforms to inspect the labeling of newly added short videos, and at the same time, conduct batch retrospective inspections of existing short videos. For those that are not labeled or not correctly labeled, make corrections or additions, and provide education and warning to relevant publishers, promote the realization of the standardization of short video content labeling.