Citic Securities: With May Day and summer vacations approaching, the film market is expected to gradually recover.

CITIC Securities Research Report points out that with the upcoming May Day and summer vacation in 2026, the movie market is expected to gradually recover: during the May Day holiday, the supply of films is expected to increase significantly compared to last year, with a total of 14 films scheduled to be released, which is much higher than the 9 films released last year and the historical average. It is only second to the 18 films released in 2023. Leading companies such as Maoyan, Wanda Pictures, Enlight Media, and Huayi Brothers have films scheduled for release, in addition to an imported Hollywood film. Compared to the low number of films and box office performance during the 2025 May Day holiday, this year's box office is expected to see an increase. Looking ahead to the summer release schedule, from the reserve of films scheduled for release, Chinese films have a strong cast, there is a rich reserve of "comedy+" films, and Bonafilm and iQiyi are expected to release pure AI films, marking the first year of AI cinema. Hollywood blockbusters have an ample reserve, including new works from American directors such as Spielberg and Nolan, as well as superhero films from Marvel and DC, sequels to popular animated IPs such as Despicable Me and Toy Story. Strong IP blockbusters are expected to be introduced to the domestic market, supporting domestic box office performance.