Oneplus and Realme merge: establish a sub-brand division, with Li Bingzhong as general manager; Li Jie is in charge of the sub-brand product center, reporting to Liu Zuohu.

On the evening of April 29th, OPPO issued an internal announcement: a new sub-brand division has been established, with OPPO Senior Vice President Li Bingzhong appointed as the head of the division. This division includes the marketing system of OnePlus and realme, which will be led by the former realme marketing director Xu Qi, who has been appointed as the head of marketing for the sub-brand division. In terms of products, a sub-brand product center has been established, with domestic and international product departments under it, all unified under the leadership of Li Jie, who reports to Liu Zuohu. The former realme vice president Wang Wei has been appointed as the deputy general manager of the sub-brand product center, reporting to Li Jie. Furthermore, the original realme research and development team has returned to the group, with departments such as imaging and hardware being integrated into OPPO and becoming separate departments under various hardware departments of OPPO.