The Ministry of Culture and Tourism is cracking down on forced shopping and subcontracting at different levels.

On the 27th, the Ministry of Culture and Tourism released the first batch of typical lists of serious untrustworthy entities in the 2026 tourism market order, with facts of untrustworthy behaviors of 15 serious untrustworthy entities. With the holiday season approaching, in order to safeguard the rights and interests of tourists, how to rectify issues such as false advertising, the practice of "buying to travel," subcontracting, operating without a license, and forced shopping? On the 27th, the Ministry of Culture and Tourism publicly named a batch of 5A-level tourist attractions, such as Tianmen Mountain and Wulingyuan in Zhangjiajie, Lijiang Ancient Town and Yulong Snow Mountain in Yunnan, and the Hukou Waterfall on the Yellow River, and announced the first batch of typical lists of serious untrustworthy entities in the concentrated rectification of the tourism market order in 2026. According to the serious untrustworthy behaviors of these entities, journalists found that the largest proportion of untrustworthy entities were those who changed itineraries without authorization, violated contract agreements, failed to fulfill agreements, and did not sign tourism contracts in a standardized manner.