Cantonese BA sparks a fire in attracting money, driving nearly 1.1 billion yuan in consumption in Guangzhou in the first quarter.

With the Guangdong Super League events and the hotly anticipated Guangdong Basketball Association events starting earlier, the "ticket economy" is also gaining momentum. A ticket can connect the entire consumption chain, further igniting the comprehensive driving effect of sports events. During the events, many cities in Guangdong have launched exclusive ticket discounts, allowing consumers to enjoy discounts on hotels and dining with their Guangdong Super League and Guangdong Basketball Association ticket receipts. In addition, consumers can also use the "Follow the Event and Travel in Guangdong" cultural and tourism passport launched by the Guangdong Provincial Department of Culture and Tourism to visit various cultural and tourism landmarks in the province. By deeply integrating "sports + cultural tourism," the game ticket transforms into a comprehensive consumption pass, effectively converting the viewing flow into consumption momentum. For example, in Guangzhou, the "ticket economy" subsidies in the first quarter of this year amounted to 5.15 million yuan, directly driving cultural and tourism consumption of 21.25 million yuan, indirectly boosting consumption by nearly 110 million yuan.