Insiders: With the rapid increase in AI investment, ByteDance's net profit in 2025 has declined by more than 70%, and the proportion of overseas revenue has reached a record high.

Insiders revealed that Bytedance's net profit in 2025 is expected to decrease by more than 70% year-on-year, and the net profit margin also saw a significant decline. This is due to the company's significant increase in investment in AI business in the last three quarters of last year. At the same time, Bytedance's overseas revenue in 2025 is expected to grow by nearly 50%, far exceeding the approximately 20% domestic growth, with the overseas business revenue ratio also increasing from 25% in 2024 to over 30%, reaching a new historical high. The GMV growth rate of TikTok Shop in 2025 is close to 70%, which is the main driver for the increase in Bytedance's overseas revenue ratio. Bytedance has not commented on the above data.