Expert analysis: The economic heat of sports events in the first quarter is off the charts, demonstrating the strong start of China's economy.

In the first quarter of this year, China's Gross Domestic Product (GDP) grew by 5.0% year-on-year, a growth rate higher than the expectations of some international financial institutions. Experts from the international accounting firm KPMG stated that in the first quarter, the Chinese consumer market had a solid start, showing multiple structural highlights. "In terms of consumption structure, the growth of service consumption is significantly stronger than that of goods consumption. In early April of this year, the National Service Industry Conference proposed to enhance overall service consumption, which is consistent with the current overall market trend. From a segmented perspective, we can see that emotional consumption, self-indulgence consumption, and sports economy have become particularly prominent highlights in the market."