Institution: In Q1 of 2026, the intelligent smartphone market in Mainland China decreased by 1% year-on-year, with Huawei holding the top position with a market share of 20%.

According to the latest research from Omdia, in the first quarter of 2026, some brand products have increased prices due to rising costs, leading to a continuous downtrend in the overall market. The smartphone market in mainland China has seen a year-on-year decrease of 1%, with shipments totaling 69.8 million units. Huawei took the top spot with a shipment of 13.9 million units, accounting for 20% market share and maintaining strong momentum. Apple ranked second with a shipment of 13.1 million units and a market share of 19%. OPPO shipped 11 million units in the first quarter after the return of realme, ranking among the top three in the market. vivo shipped 10.5 million units, ranking fourth. Xiaomi shipped 8.7 million units, ranking fifth.