The US Federal Trade Commission is engaged in settlement negotiations with advertising companies on the boycott investigation.

Insiders say that the Federal Trade Commission of the United States is currently negotiating a potential settlement agreement with several major advertising companies. Prior to this, the commission launched an investigation to determine whether these companies colluded to boycott some platforms, including X, owned by Elon Musk, in violation of federal antitrust laws. The FTC initiated an investigation last year, demanding information from several of the world's largest advertising companies, including Publicis Groupe, WPP, Dentsu, Havas, and Horizon Media. The focus of the government's investigation is whether these companies, in collaboration with various advocacy groups, engaged in anti-competitive behavior by collectively withdrawing advertising funding from certain online platforms. According to insiders, as part of the proposed settlement agreement, several major advertising companies including Dentsu, Publicis Groupe, and WPP will commit to not moving their clients' advertising budgets away from these platforms due to potential political content. Some insiders say that individual advertising clients can still choose to avoid advertising on specific websites. Some insiders suggest that the agreement reached with the FTC will be based on the premise of not acknowledging any wrongdoing or misconduct. Insiders say that discussions between the FTC and the advertising companies are ongoing, and the agreement may still not be reached.