Samsung China has been exposed to a major adjustment: black and white appliances and display business are phasing out of the market, while mobile phones and storage business will be retained.

date
10/04/2026
Recently, rumors about Samsung's strategic major adjustment in China have attracted widespread attention. According to the rumored plan, this consumer electronics and home appliances giant may maintain only the smartphone and storage as the two core business units in China after the adjustment, with the possibility of integration or exit for other sectors. A source familiar with the matter said that this adjustment has already been approved at the Samsung headquarters level, but has not been officially announced yet. "Samsung's white goods have already faded out of the Chinese market, now the TV business is also exiting, and the display business, which has been selling well in the Chinese market, is affected because it belongs to the same department as the TV business." A source close to Samsung also confirmed that the adjustment plan circulating online is true. The above-mentioned source said that after the adjustment, Samsung's major home appliances and display business will fade out of the Chinese market, and there may be a small amount of sales through agents or other means.