Xiaohongshu e-commerce: 39 million users engage in specific product purchase behaviors every day, generating 140 million instances of active purchasing.

Xiaohongshu e-commerce: 39 million users have clear purchasing behavior for products every day, generating 140 million instances of active demand. On April 8th, Xiaohongshu held the GROW Business Conference in Shanghai, revealing the progress of Xiaohongshu e-commerce. Data released by Xiaohongshu shows that there are 39 million users on the platform with clear purchasing behavior for products every day, generating 140 million instances of active demand. The list of the top 100 rise businesses in 2025 released at the same time shows that businesses represented by rise100 will see a year-on-year growth in GMV of over 2.6 times in 2025, with repeat purchases from existing customers contributing 81% of the revenue, an average repurchase rate of 32%, becoming an important growth force for Xiaohongshu e-commerce.