Organization: BYD's brand awareness in Europe is significantly stronger than that of other Chinese brands.

In a report, Bernstein analysts wrote that BYD's brand awareness among European consumers is significantly stronger than other Chinese brands. They stated that, for Xiaomi Group, although they have not yet started selling electric vehicles in Europe, their brand awareness is already high, likely due to their strong position in the smartphone, IoT, and home appliance markets. This is a good sign for their planned expansion in Europe starting in 2027. As Chinese brands expand their sales networks and strengthen after-sales support, perceptions of Chinese car quality are improving.