Douyin lifestyle services: During the Qingming holiday, the sales of spring tea group purchases increased nearly 24 times compared to the previous year.

According to the Clear Consumption Data of Douyin Life Services, the "Spring Color Walk" topic has exceeded 750 million views. During the holiday, the sales of group purchases on Douyin increased by 54% year-on-year. Among them, the sales of food and beverage group purchases increased by over 42% year-on-year, leisure and entertainment-related group purchases increased by 76% year-on-year, and the sales of travel group purchases increased by 38% year-on-year and 54% compared to the pre-holiday period. In addition to enjoying flowers and going on outings, consumption in various sectors such as food and beverage, accommodation, leisure and entertainment, and retail is also heating up simultaneously.