Ministry of Commerce and 6 other departments: vigorously promote quality consumption, accelerate the online promotion of national products such as time-honored brands.

date
06/04/2026
The Ministry of Commerce and five other departments have issued guidelines on better serving the real economy and promoting high-quality development of e-commerce. It mentions the vigorous development of quality consumption. Implementing actions to cultivate quality e-commerce, building a standard system, promoting the optimization of traffic distribution and search ranking mechanisms on e-commerce platforms, increasing the weight of indicators such as product quality and service reputation, incorporating quality management and brand building into training courses, cultivating quality merchants and premium brands. Encouraging e-commerce enterprises to release "food maps" and "must-eat and must-buy" lists in collaboration with brand merchants around the needs of the people for clothing, food, housing, and transportation. Accelerating the online promotion of traditional Chinese brands and other national goods. Implementing the "increase variety, improve quality, create brands" action for consumer goods, and accelerating the construction of a Chinese consumer brand lineup.