Ministry of Commerce and other 6 departments: Encourage e-commerce companies to join hands with brand merchants to establish new scenes such as pop-up stores, trendy shops, and virtual reality experience halls.

The Ministry of Commerce and five other departments have issued guiding opinions on better serving the real economy and promoting the high-quality development of e-commerce. It mentions actively creating integrated carriers, optimizing digital lifestyle services, and promoting instant retail integration into the "15-minute convenient life circle." Actively developing smart business districts and smart stores, promoting the intelligent transformation of chain supermarkets and discovering and promoting a number of integrated development typical cases of online drainage and offline experience. Supporting the construction of an integrated online and offline membership system, universal points, shared discounts, and linked services. Encouraging e-commerce enterprises to cooperate with brand merchants in building flash stores, trendy stores, virtual reality experience halls, and other new scenes. Supporting e-commerce enterprises in launching all-inclusive inbound consumer products suitable for foreigners' "eating, living, traveling, shopping, and entertainment," creating a one-stop inbound consumer barrier-free platform. Integrating online and offline to organize national online Spring Festival shopping events, double-brand online shopping festivals, and other consumer promotion activities.