Lates News

According to new data released by Omdia at the FED exhibition in Madrid, it is estimated that global traditional television and online video revenue will exceed 1 trillion US dollars by 2030. This data highlights a significant structural shift in the media and entertainment industry, with total revenue expected to grow from 775 billion US dollars in 2025 to 1.03 trillion US dollars in 2030, driven mainly by digital formats, especially advertising. Online video advertising is expected to become the main growth engine, increasing from 309 billion US dollars in 2025 to 540 billion US dollars in 2030, with its share of total revenue also rising from 40% to 53%. In the online advertising sector, social video platforms such as Meta, TikTok, and YouTube will play a decisive role. By 2030, these platforms are expected to generate approximately 400 billion US dollars in streaming advertising revenue.