Organization: It is estimated that by 2030, global traditional TV and online video revenue will exceed 1 trillion US dollars.

According to new data released by Omdia at the FED exhibition in Madrid, it is estimated that by 2030, global traditional TV and online video revenue will exceed $1 trillion. This data highlights a major structural shift in the media and entertainment industry, with total revenue expected to increase from $775 billion in 2025 to $1.03 trillion in 2030, driven primarily by digital formats, especially advertising. Online video advertising will become the main growth engine, with revenue expected to increase from $309 billion in 2025 to $540 billion in 2030, with the share of total revenue also increasing from 40% to 53%. In the online advertising sector, social video platforms such as Meta, TikTok, and YouTube will play a decisive role, with these platforms expected to generate around $400 billion in streaming advertising revenue by 2030.