State Administration for Market Regulation: Strengthening the supervision of unfair competition practices on the internet.

Notice on Further Implementing the Anti-Unfair Competition Law of the People's Republic of China issued by the State Administration for Market Regulation. The notice points out the need to coordinate the relationship between vitality and order, improve rules for online competition, and focus on enhancing the normalized supervision level of online unfair competition behaviors. It emphasizes the use of specific provisions prohibiting infringement of data rights, rules for protecting trade secrets, accurate identification of data unfair competition behaviors, balancing the relationship between data protection and utilization, increasing protection for emerging industries such as artificial intelligence, effectively protecting the legitimate rights and interests of all parties involved in data elements, and maintaining the competitive order of the data market. Promptly respond to various new forms of online unfair competition behaviors, effectively regulate the implementation of unfair competition behaviors using data, algorithms, technology, and platform rules. Accurately grasp the legal composition and practical characteristics of online unfair competition behaviors, continuously increase identification and law enforcement in various forms of disguised behaviors such as traffic hijacking, malicious interference, malicious incompatibility, abuse of platform rules to conduct false transactions, fake reviews, or malicious returns, further enhancing the maintenance of market order in the digital economy.