Zhou Hongyi: Tokens will never be used unlimitedly like mobile data plans.

date
29/03/2026
On March 29, at the Global Unicorn Enterprise Conference, 360 founder Zhou Hongyi interpreted the recent craze for "lobster fever". In response to the question of when tokens can be as accessible and affordable to ordinary people as mobile data, Zhou Hongyi told reporters: The core of traditional internet is traffic, with its infrastructure capacity being almost unlimited, and user usage of traffic being directly proportional to duration and amount. The more platform users there are, the lower the marginal cost. However, AI is completely different. The essence of AI operation is the consumption of computing power, information processing, and "intellectual cost", following the logic of conservation of information and energy: the more complex and deep the task, the higher the consumption of computing power and resources. It is impossible to achieve highly complex tasks with very low investment. Token is the unit of measurement for the consumption of intelligence and computing power by artificial intelligence, with a relatively fixed unit price, the more usage, the higher the cost. Therefore, tokens can never be like mobile data, allowing unlimited usage with a flat monthly fee. (Source: Dahe Cailifang)
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