Pop Mart: Little Red Book channel's sales rose nearly 10 times in 11 months.

On March 25, Pop Mart held its 2025 annual performance release conference. Data shows that in 2025, Pop Mart's overseas revenue reached 16.27 billion yuan, a significant increase of 291.9% compared to the previous year, making it the fastest-growing business segment. The financial report indicates that the revenue from e-commerce channels has increased to 48.6%. Chu Yin, the CEO of the Chinese business, mentioned that Pop Mart originally belonged to the content e-commerce channel on Xiaohongshu, but it might become independent this year. He explained that despite starting with a business volume of 10 million, it has already reached over a billion in 10-11 months of operation, becoming the top annual transaction volume on Xiaohongshu, which is also an emerging channel.