Chongqing launches "micro drama + exercise" creation plan.

date
24/03/2026
On March 24th, the Chongqing Radio and Television Bureau hosted the Chongqing Radio and Television Listening Boutique Release Conference at the Chongqing Liangjiang Film and Animation Cultural and Creative Park. At the conference, policy support, creative guidance, and champion assistance were all in place, signaling the start of a new race focusing on "more boutique content, wider dissemination, better environment, and a brighter future." The conference announced the creative guidelines for key television dramas, documentaries, micro-short films, radio dramas, and other artistic categories in the city by 2026. The city's radio and television production will revolve around important time nodes, implementing the Radio and Television Listening Boutique Creation "Reaching the Peak" Action, conducting the "Dramatic China, New Style Chongqing" TV drama prosperity action, the "Yu Style" documentary innovation action, the "Yu Style" animation revitalization action, the "Gathering in Chongqing - Micro-short Films +" empowering thousands of industries action, and the "Splendid Screen" program column renewal action. The conference also launched the "Micro-short Films + Movement" creative plan, which is Chongqing's proactive response to the national "Follow Micro-short Films to Exercise" initiative and a pioneering demonstration to promote the deep integration of content production and urban style. The concept promotional video of the demonstration project "City of Rhythm" was simultaneously released, with track and field international athlete Guan Xin, weightlifting world champion Li Dayin, and shooting champion Fan Xinyue as special guest appearances, helping to link the spirit of sports, cultural and tourism resources, and urban narration through "Micro-short Films +", creating a vertical content new track with a sense of the times, regional flavor, and youthful vitality.