Gold prices are fluctuating downward, Chow Tai Fook staff: "One-price" products will temporarily suspend price adjustments.

date
24/03/2026
International gold prices have been falling for several days, and the prices of brand gold jewelry have followed suit. Today, mainstream brands such as Chow Tai Seng, Chow Tai Fook, and Chao Hongji are quoting approximately 1346 yuan/gram for their 24k gold jewelry, a decrease of 29 yuan/gram compared to yesterday and a decrease of about 262 yuan/gram since March 1st. With fluctuations in gold prices, several brand gold shops that had previously planned to "increase prices in March" for some products are experiencing different outcomes. According to sales channels, Chow Tai Fook has postponed raising prices for "fixed price" products, with a salesperson at a store in Guangzhou saying, "The new price tags have arrived but have not been adjusted yet. The specific increase, ranging from 15% to 30%, and the timing of the price increase will depend on the company's notice." Staff at Chow Sang Sang told reporters that before this round of gold price declines this month, some "fixed price" products had already undergone price increases.