Mister Softee changes leadership, Zhang Hongfu steps down as CEO; 35-year-old Tsinghua University graduate Zhang Yuan takes over

Meixue Group announced on March 24th that former CEO Zhang Hongfu has resigned from his position, and has been appointed as the Co-Chairman of the company, as well as continuing to serve as an executive director. The 35-year-old former Group Executive Vice President and Chief Financial Officer, Zhang Yuan, will take on the role of CEO. Meixue Group stated that Zhang Hongfu will continue to be involved in major decision-making of the group, and will play a key leadership role in areas such as long-term strategy, cultural IP development, social welfare, and digital transformation, providing ongoing support for the group's long-term and stable development.