OpenAI hires former Meta executive to boost advertising business layout.

OpenAI has hired former Meta Platforms advertising executive Dave Dugan to lead its advertising sales business, with the artificial intelligence startup using this move to strengthen its cooperation with large advertisers. Dugan announced earlier this month that he was resigning from his position as Vice President of Global Clients and Agencies at Meta, and has now been appointed as Vice President of Global Advertising Solutions at OpenAI, reporting to Chief Operating Officer Brad Lightcap. This high-profile executive appointment highlights OpenAI's urgent need to explore new sources of revenue to support the massive funding required for its large-scale AI projects and computing needs. Earlier this year, the company began testing advertising in its popular free version of ChatGPT and its low-cost subscription packages. Venturing into the digital advertising market is a significant strategic shift for this AI company, while Meta is a giant in this field with advertising revenue approaching $200 billion by 2025.